Most parents make a decision like this only a few times in their life. It’s natural that they might feel overwhelmed and confused by the whole experience of finding, researching, deciding on, and ultimately enrolling in a school.
The headline above and this supporting text can empathize with that challenge and assure them that you’ve crafted a smooth enrollment process designed to help them make the right choice for their student.
Subheadline to set up how simple this can be. Try to keep this to three basic steps.
Describe in one or two short sentences what they can expect from this visit and how it will benefit them.
Describe what this next step looks like. There may be a lot that happens here, but you don't have to spell that all out.
The headline and subtext should describe success. Look for ways to use brand-aligned language. We'll find the right icon.
This is a great spot to write specifically to parents who are concerned about the social and emotional impact of moving from their current school to yours.
Reassure them that as a Christian school, you offer a safe and welcoming place where students will feel like family.
Remind them that the best way to experience what life is like as part of your school community is to come by for a visit.